Privacy Policy

Privacy Policy

Paragon Motor Company is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit our website https://www.paragonmotorco.co.uk, contact us, or use our services.

Please read this policy carefully to understand how we handle your personal data.

1. Who we are

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:

Paragon Motor Company
Lynn Road
Wisbech
Cambridgeshire
PE14 7AN
United Kingdom

Email: paragonmotorco@btconnect.com
Telephone: 01945 898135

2. The information we collect

We may collect and process the following personal data about you.

Information you provide to us

This includes information you provide when you:

• Complete forms on our website

• Contact us by email, phone or in person

• Request information about vehicles or services

• Book a test drive

• Apply for finance

• Purchase a vehicle

• Subscribe to marketing communications

• Participate in surveys or promotions

This information may include:

• Name

• Address

• Email address

• Telephone number

• Date of birth

• Employment information

• Financial and credit information

• Address history

• Vehicle interests

• Any other information you choose to provide

Information collected automatically

When you visit our website, we may automatically collect technical information such as:

• Internet Protocol (IP) address

• Browser type and version

• Time zone settings

• Operating system and platform

• Pages visited

• Time spent on pages

• Clickstream data

• Website interaction data

This helps us improve our website and user experience.

Information from third parties

We may receive information about you from third parties including:

• Finance providers

• Credit reference agencies

• Advertising networks

• Analytics providers

• Business partners

We will only use this data in accordance with this privacy policy and applicable law.

3. Cookies

Our website uses cookies to distinguish you from other users. Cookies help us provide a better browsing experience and allow us to improve our website.

Further information about cookies and how we use them can be found in our Cookie Policy.

4. How we use your personal data

We use your personal data in the following ways:

To provide our services

We use your information to:

• Respond to enquiries

• Process vehicle purchases

• Arrange test drives

• Provide finance quotations

• Deliver requested services

• Manage our relationship with you

To improve our website and services

We analyse website usage data to:

• Improve functionality

• Enhance user experience

• Monitor website performance

• Conduct internal research and analysis

Marketing communications

Where permitted by law or where you have given consent, we may contact you with information about vehicles, services or promotions that may be of interest.

You may opt out of marketing communications at any time.

Legal and regulatory obligations

We may process personal data to comply with legal obligations including:

• Fraud prevention

• Financial regulations

• Credit checks

• Legal claims or disputes

5. Lawful basis for processing

We process your personal data under the following lawful bases:

• Contract – where processing is necessary to fulfil a contract with you.

• Legitimate interests – where processing is necessary for our business operations and does not override your rights.

• Consent – where you have given consent (for example for marketing).

• Legal obligation – where we must comply with the law.

6. Sharing your information

We may share your personal data with trusted third parties where necessary, including:

• Finance providers and brokers

• Credit reference agencies

• Payment processors

• IT and website service providers

• Marketing and analytics providers

• Professional advisers (such as accountants and legal advisers)

• Fraud prevention agencies

We ensure all third parties respect the security of your personal data and process it in accordance with the law.

We do not sell your personal data to third parties.

7. International transfers

Some of our service providers may process personal data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your data, including the use of approved contractual safeguards.

8. Data security

We implement appropriate technical and organisational security measures to protect your personal data from:

• Unauthorised access

• Loss

• Alteration

• Disclosure

However, transmission of information via the internet is not completely secure and we cannot guarantee absolute security.

9. How long we retain your data

We retain personal data only for as long as necessary for the purposes for which it was collected.

Typically:

• Vehicle purchases or finance agreements: up to 7 years

• General enquiries: up to 6 months

• Marketing data: until consent is withdrawn or the data is no longer required

We regularly review our data retention practices.

10. Your rights

Under UK data protection law, you have the following rights:

• The right to access your personal data

• The right to rectify inaccurate data

• The right to erase personal data (in certain circumstances)

• The right to restrict processing

• The right to object to processing

• The right to data portability

• The right to withdraw consent

You may exercise these rights by contacting us using the details above.

11. Links to other websites

Our website may contain links to third-party websites. These websites have their own privacy policies and we do not accept responsibility for their policies or practices.

12. Changes to this privacy policy

We may update this privacy policy from time to time. Any updates will be posted on this page.

Please check this page periodically for updates.

13. Contact us

If you have any questions about this privacy policy or how we process your personal data, please contact:

Paragon Motor Company
Lynn Road
Wisbech
Cambridgeshire
PE14 7AN

Email: paragonmotorco@btconnect.com

14. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can resolve the issue.

You also have the right to lodge a complaint with the UK data protection regulator:

Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://ico.org.uk
Telephone: 0303 123 1113